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The Intelligence from The Economist
The Intelligence: Will Apple’s customers share its Vision?
Feb 2, 2024
23:02
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Apple's new augmented reality headset aims to boost its business as its core slows. China's new political slogan is analyzed. A tribute to composer P.D.Q. Bach and his turbulent life.
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Quick takeaways
- Apple's dominance in the smartphone market could be impacted by antitrust scrutiny and new regulations on its App Store fee.
- To address stagnation in its core business, Apple is exploring artificial intelligence applications and releasing an augmented reality headset.
Deep dives
Challenges Facing Apple: Antitrust Scrutiny
Apple is facing antitrust scrutiny, specifically regarding its App Store practices. Regulators around the world are looking into the 30% fee Apple charges for in-app purchases. The US Department of Justice is reportedly preparing legal action against the company, while the EU and South Korea are introducing new rules to crack down on the App Store fee. Although these actions are not an immediate threat, they could potentially impact Apple's dominance in the future.
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