Welcome to Purposely SHORT, a weekly episode that features one of our friends or past guests sharing their expertise on a specific topic.
This week's episode features Vic Elizabeth Turnbull, the founder & CEO of MIC Media.
If you're considering starting a podcast, this episode is
particularly useful. Vic underscores the importance of understanding the "why" behind starting a podcast, whether it's for internal reasons like gaining clients or for external impact such as sharing compelling stories.
She emphasises the need to identify your target audience and ensure that your content adds value to listeners.
Vic offers practical advice, including using affordable
microphones, recording in quiet spaces, and leveraging AI tools to improve audio quality. This episode aims to provide actionable insights for effectively delivering charitable missions through podcasting.