Dayforce Wallet with Seth Ross | E220

Jason talks to Seth Ross, General Manager for Dayforce Wallet and Consumer Services at Ceridian. Ceridian is one of the powerhouses of payroll worldwide, and Dayforce Wallet is a payroll tide banking and pays as you earn platform.

Episode Highlights:

• 0.46: It is an app and a debit card. The app allows you to see how much you have earned at any given point in between your pay cycles, and the debit card will enable you to go and spend it, says Seth. 
• 2.16: Seth talks about the genesis of Dayforce Wallet and the challenge and opportunity that Ceridian saw, and why it stood up to this kind of extension? 
• 3.27: It was always in the mind of David, CEO of Ceridian, that having real-time visibility on payroll would ultimately not just end with making things more convenient for the payroll manager but bringing that to the end-user and allowing them to get paid on demand, explains Seth.
• 7.25: You are potentially the bank for some people, so talk to me about where you guys hope to take it from today, says Jason.
• 9.10: Visibility is an under appreciated benefit. If you never actually take your payment on-demand, just having visibility in a spotless and easy place is helpful for people as well, Seth. 
• 15.01: Five years from now, you won’t be the best employer to work for the list if you are not providing your employees with options and flexibility and how and when they get paid, says Seth.
• 16.37: One thing that Seths wants to be changed in our company is that we would have 100,000 clients instead of 5000 clients so that we could access more workers and bring this to more people. 
• 18.01: Seth hears great stories every day about people saying I will be tight on cash and my kid had a game and needed new pair of basketball shoes, and having this product allowed me to tap a button and buy my kid a new pair of shoes. It is just really motivating, and that is what gets me up in the morning.

3 Key Points

1. We want to help individuals take control of their financial lives and avoid costly debt traps. We’re going to put a tool in the hands of employees that allows them to access earnings as they already earned at no fee, says Seth.
2. The relationship between earnings volatility and the desire to get paid as you go there has to be a correlation there, says Jason.
3. The payroll industry at its heart is pretty conservative because you have one job to make sure everybody gets paid and no one gets paid the wrong amount, says Seth.

Tweetable Quotes

• “We are all about making any day payday and giving average workers access to their earnings whenever they need it.” – Seth
• “Looking at data, I am finding that the typical range on payday loans is between 100 to $1000, with the average being somewhere below the hundreds.” - Jason
• “We see that the adoption skews to the larger companies. Ceridian averages about 1000 employees per company for each client that we work with, and on Dayforce wallet, it is a bit higher.” - Seth

Resources Mentioned:

• Facebook – Jason Pereira’s Facebook
• LinkedIn – Jason Pereira’s LinkedIn
• Woodgate.com – Sponsor
• Seth Ross – Linkedin | Website 

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