Venture Capital | Definition Minute | Behavioral Economics in Marketing Podcast

Venture capital (VC) is a form of private equity financing provided to early-stage, high-potential, and often high-risk startups and small companies with the aim of helping them grow and achieve their business objectives. Venture capitalists are typically professional investors who manage pooled funds from various sources, including institutional investors, wealthy individuals, and corporate entities. These venture capital funds are used to invest in startups and emerging companies in exchange for ownership equity or convertible debt in the company.

📎 Definition Minute is a new subset of the Behavioral Economics in Marketing podcast. In these mini-episodes, I will define economic theories, in a minute or two. The topics will be review, introductory or discrete in nature. 

Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.

Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism