8 - Unlocking the Power of Data: A Game-Changer for Understanding Customer Behavior with Funnelytics' Mikael Dia

Your host, Thomas Watkins, talks with the Founder of Funnelytics, Mikael Dia. Mikael's journey with Funnelytics started when he was running a marketing agency. He identified a clear market need for a tool that visualizes marketing strategies and data while tracking the intricate paths customers navigate across various online platforms. This led to the inception of Funnelytics, a software designed to map out traffic sources, pages, and conversions, providing a detailed view of the customer journey.

Mikael emphasized the importance of visualization in understanding customer behavior. Funnelytics sets itself apart as an analytics tool that seamlessly integrates with other platforms, enabling users to link their CRM and page builders to track customer activities. This integration means businesses can incorporate Funnelytics without the need to abandon their existing tools, such as HubSpot or ClickFunnels.

Learn more about Mikael's work HERE.

Connect with Mikael on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

Learn more about Thomas's work at 3Leaf HERE.