The Jordan Harbinger Show 862: Targeted Ads | Skeptical Sunday
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Jul 16, 2023 Andrew Gold, a journalist and host of "On the Edge with Andrew Gold," dives into the heated debate over personalized ads. He explores how algorithms tailor advertisements to us while raising significant privacy concerns. The discussion touches on the implications of smart devices like Alexa, which can inadvertently invade our privacy. Gold critiques the ethical dilemmas posed by data collection, arguing for stronger privacy regulations and increased consumer awareness. This conversation is both enlightening and eye-opening about the digital landscape we navigate daily.
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Personalized Ads Explained
- Personalized ads, or targeted/behavioral ads, tailor content based on user data like browsing history and social media activity.
- Advertisers use algorithms to profile users and show relevant ads.
Target's Pregnancy Prediction
- Target used data analysis to predict pregnancies based on purchases like unscented lotions and supplements.
- This led to a father discovering his daughter's pregnancy through targeted coupons before she told him.
Cambridge Analytica and Political Ads
- Cambridge Analytica used Facebook data to create targeted political ads in the 2016 US election and Brexit.
- This raised ethical concerns about data privacy and manipulating public opinion, potentially influencing election outcomes.