The Revenue Formula How to not do outbound in 2025 (and what to do instead)
Jun 17, 2025
Is outbound marketing becoming obsolete? Not quite, but it's evolving rapidly. Discover how traditional cold calling and email strategies are struggling against declining connect rates. Learn about the emergence of new-age SDRs who leverage AI tools for more effective prospecting. They're focusing on creativity, personalization, and building skills instead of just activity. SPIFs are discussed as a method to enhance quality over quantity, showcasing innovative ideas to improve outreach success.
AI Snips
Chapters
Transcript
Episode notes
Activity-Driven Outbound Has Peaked
- The old SDR model optimized for activity volume and has hit natural limits as channels became saturated.
- Automation and spam have reduced per-touch effectiveness, forcing a shift to quality over quantity.
Cost Arbitrage Can Rescue Outbound
- Some companies use cost arbitrage by hiring SDRs in cheaper markets like Brazil to call the US.
- That tactic can make low connect-rate outbound financially viable despite poor per-touch metrics.
Europe Still Offers Greenfield Pockets
- Europe still has pockets where outbound performs better with higher connect and open rates.
- Markets like France and Spain remain more receptive than the UK or saturated US channels.