Twitter is the most undermonetized product in the world, because it doesn’t know what it is. For someone so into meditation, @jack’s lack of self-awareness is a surprising error with major implications.
- Twitter’s ads business struggles to support the entire company.
- Twitter doesn’t know who its customers are, or what its Job To Be Done is for them.
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Twitter captures almost none of the value that it creates.
- Creators are left without features they would happily pay for.
- Twitter Profiles are the most underdeveloped real estate on the internet.
We dive into:
- What’s wrong with Twitter and why?
- Who is Twitter’s customer and what is its Job to Be Done (JTBD)?
- What would Twitter look like if I ruled the tweets?
You can read the full post here.
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