Best Story Wins The Art of Balancing Creativity and Strategy with Drue Stinnett of HubSpot
Dec 19, 2024
23:55
Great content doesn’t just inform—it inspires, builds, and connects with an audience on a deeper level. In today’s episode, we’re excited to chat with Drue Stinnett, Senior Content Strategist at HubSpot! Drue walks us through her journey, from navigating the post-college job market to landing her dream role at HubSpot during some challenging times. She shares her approach to content strategy, the unique hurdles of B2B marketing, and how she strikes the perfect balance between quality and quantity in content creation.
We’ll also explore how Drue and her team are using data to take creative risks and launch innovative projects, all while proving that small, agile teams can make a huge impact in marketing.
Join us as we discuss:
We’ll also explore how Drue and her team are using data to take creative risks and launch innovative projects, all while proving that small, agile teams can make a huge impact in marketing.
Join us as we discuss:
- HubSpot’s ability to use data to drive content decisions, balancing quality and quantity.
- The guidance HubSpot offers to help users effectively implement technologies like AI.
- How small, resourceful marketing teams can achieve big impact with innovative strategies.