PEP TALK S2, Episode 1 | Josh White, Co-Founder at CanO Water

We are so excited to launch season 2 of PEP Talk. Our first episode is with Josh White, Co-Founder & Marketing Director at CanO Water. Josh White, is one of three best friends who launched the brand after being on holiday in Thailand and seeing the dire state of plastic bottles lining the beach. It was at this moment that their business idea was born, canned water. Since launching in 2015, CanO Water has sold over 15 million cans in the UK and Ireland. Propelled by increasing consumer demand for more sustainable alternatives to plastic bottled water. CanO Water has built a national presence across multiple channels in the UK and Ireland, continuing its growth in new territories as the plastic problem becomes more globally recognised. A few years down the line and the pioneering canned water brand has secured a seven-figure investment to continue to drive the brand’s exponential growth. Former European President at Heineken has invested in the business and has joined the team as Non-Exec Chairman and it’s a very exciting time for the brand.