Join Lilly as she sits down with Ben Witte, Founder & CEO of Recess. You'll learn how he’s building Red Bull for relaxation, why consumer as a category goes in and out of fashion, the power of brands as media companies, the trade-offs of tapping into topical trends vs. sticking to evergreen marketing, his thoughts on whether virality can be manufactured, the importance of earned secrets and creating a timeless brand, and more
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Shared Narratives with Lilly Wyden