Ashleigh Ferran, TJ Cichecki, and Abe Garcia share key learning around becoming partners and the challenges of building authentic brands.
They address several topics including:
- how they decided to become partners
- the work they did to start their partnership out right, including discussing how it would end
- why merging companies isn't an automatic fast track to bigger or faster sales
- the book that helped them create the living document that guides their partnership
- how Workhorse helps to build better and more authentic brands
