Chelsea Castle is the Director of Content Marketing at Chili Piper, the most advanced routing and scheduling software for B2B revenue teams. She prides herself in creating content that truly provides value and resonates to a human on the other end. They discuss the importance of content marketers and how the space can be improved.
0:00 Intro
0:50 Conversation with Chelsea
1:40 Background in writing and journalism
5:22 Chili Piper
7:40 Humans wired for connection
9:50 Balancing purpose driven work and KPI’s
17:55 Contrarian mindset
22:44 Signals of great content
25:04 Advice to content marketers
27:45 Demand Gen Chat Podcast
28:00 Outro
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The Content Cocktail Hour