S7, E48 – Discover the importance of uncomfortable conversations in shaping the future of the livestock industry. Dr. Keith Belk discusses insights from the 2024 International Summit on the Societal Role of Meat and Livestock, including science-based communication, ecological impacts, and the need for proactive engagement. Learn how producers can use facts to navigate evolving societal perceptions of meat production.

Takeaways

• Effective communication of scientific data is crucial for the livestock industry.
• There is a need for clear definitions in the industry to avoid misrepresentation.
• Public understanding of science is lacking and needs improvement.
• Producers should engage with society to share the realities of their practices.
• Global perspectives can inform local practices and policies in agriculture.
• Collaboration among producers and scientists is essential for progress.

Chapters

00:00 Introduction to Keith Belk and His Role in the Beef Industry
04:15 The 2024 International Summit on Meat and Livestock
07:31 Communicating Science: Challenges and Strategies
10:20 The Role of Policy Makers in Meat Production
13:13 Call to Action for Ranchers
16:25 Addressing Misconceptions in Animal Agriculture
19:11 Uncomfortable Conversations in the Industry
22:06 Defining Terms in Animal Agriculture
25:59 Improving Public Understanding of Science
29:18 The Importance of Advocacy in Agriculture
32:07 Global Perspectives on Meat Production
34:56 Final Thoughts and Call to Action

Resources

Westway Feeds: https://westwayfeed.com/

International Summit: https://societalroleofmeat.org/

RancherMinds: https://www.casualcattleconversations.com/ranchermind-events

Goal-setting for Ranchers: https://www.casualcattleconversations.com/ranchermind-events/p/move-the-ranch-forward-2025

Open Air with Cheri Huber - February 23, 2016