Positioning with April Dunford Master the Art of Selling With My New Book
11 snips
Oct 5, 2023 The podcast discusses the release of the host's new book, "Sales Pitch," and the importance of aligning sales pitch with positioning. It explores how IBM adopted a sales strategy influenced by "The Challenger Sale" and the effectiveness of a challenge sales pitch structure. The speaker shares their strategy for selling the product Data Mirror and discusses their search for a reliable sales pitch structure.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Connecting Positioning with Sales Pitch
01:54 • 8min
The Origins of a Sales Strategy and the Influential Challenger Sale
09:24 • 3min
The Effectiveness of a Challenge Sales Pitch Structure
12:32 • 2min
Selling approach for Data Mirror and emphasizing unique value
14:29 • 2min
Developing a Sales Pitch Structure
16:51 • 17min