We had over 100 brands submit their stores to be reviewed. And even though we couldn’t get to all 100 in an hour, you can still apply all her feedback to your own store. On this episode, Kelly shares:

The goal of your website.
Why you need to treat your product pages as their own landing page.
Why you should be spending more time on content.
The most important pages on your site.
Her favorite Shopify themes.

Show Notes & Links:

[2:45] The benefits of using Shopify.
[4:21] Teardown #1.
[6:42] Why you should lean into being a small business.
[7:28] Why you shouldn’t add text directly on images.
[12:07] Teardown #2.
[12:53] The information that actually belongs in your navigation.
[16:56] Why you need to think about your homepage as landing page.
[20:01] Teardown #3.
[21:17] Why the product description needs to be below the add to cart button.
[23:14] Why you need an app for product reviews even if you don’t have a single review yet.
[24:16] The benefit of including shipping information on your product pages.
[26:15] Kelly’s favorite apps for social proof.
[29:08] Where should testimonials live?
[30:40] Teardown #4.
[31:56] Why you should offer a subscription if it makes sense for your brand.
[35:54] The most effective ways to get more reviews.
[40:19] Q&A
[42:14] Should you increase prices to be able to offer free shipping?
[43:45] How to measure improvement when you make changes to your site.
[45:51] Kelly’s favorite Shopify themes.
[48:32] How to get traffic without paying tons of money.
Kelly Vaughn on Twitter
The Taproom Agency
Upper Notch Club
Sweet Grass Dairy
Statement Home
Epic Water Filters
Judge.me
Okendo
Junip
ReCharge
Bold Subscriptions
Dave Gerhardt on Twitter
The Ecommerce Marketing Show Home

978: Creating Space with Jackie Porter