On this episode, Casey Winters, former CPO at Eventbrite shares 5 key steps to drive a sustainable user acquisition strategy from his experience helping scale iconic brands like Pinterest, Airbnb, Grubhub, Tinder, Canva and Lyft.

Specifically, Casey covers:

- The two types of growth strategies that startups should consider.

- An example of a complex startup that changed over time.

- The attribution and payback period.

- The best way to approach attribution.

- The fastest way for startups to fix growth problems.

Learn more at https://tractionconf.io

Learn more about Eventbrite at https://www.eventbrite.com/

#product #marketing #startup #growth

This episode is brought to you by:

Zendesk makes it easier to support your customers with customer service, engagement, and sales CRM solutions. Qualifying early-stage startups can get 6 months free of Zendesk Suite and Zendesk Sales CRM. Go to zendesk.com/startups to apply now.

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Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca

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