The Megyn Kelly Show Dave Portnoy and Erika Nardini on Barstool's Success, Authenticity, and Helping Small Businesses | Ep. 56
Jan 27, 2021
Dave Portnoy, the outspoken founder of Barstool Sports, and Erika Nardini, its CEO, share their journey of growing a multi-million-dollar brand. They discuss the importance of authenticity and transparency in media, tackling allegations of sexism and cancel culture head-on. The duo highlights their innovative Barstool Fund, which supports small businesses during tough times, and reflects on navigating criticism in a polarized landscape. They also delve into their unique media strategies and perspectives on trust, politics, and high-profile interviews.
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Humble Beginnings
- Dave Portnoy started Barstool Sports as a one-man newspaper operation in Boston subways.
- He wrote, printed, and distributed the papers himself, using fake names for staff to appear larger.
Portnoy vs. Goodell
- Dave Portnoy's feud with Roger Goodell began with Deflategate.
- Portnoy protested Tom Brady's suspension, leading to various confrontations with the NFL.
Evolution of Barstool
- Barstool Sports evolved into a comedy and lifestyle site, embracing irreverence and challenging conventional media.
- The site's content is often compared to Howard Stern or the Man Show.