The Pursuit of Scrappiness INSIGHT #15: Ragnar Sass Explains How Founders Can Make Real Impact on the Security of Europe by Leveraging Their Startup Experience (Technical Expertise Not Required)
This is an insight from our previous conversation with Ragnar Sass on helping Ukraine and Europe win:
- Why the Baltics are uniquely positioned to lead in defense tech.
- Defense sector sales cycles vs. SaaS—and how Baltic agility offers an advantage.
- How Ragnar’s team is building a fast, hands-on defense startup ecosystem with hackathons, bootcamps, and testing in Ukraine.
- Real examples of non-technical founders thriving in defense tech, and why operational skills are more important than ever.
Ragnar Sass is a serial entrepreneur, co-founder of Pipedrive, and an active investor in the Baltic and Ukrainian tech scenes. Beyond his entrepreneurial success, Ragnar has emerged as a leading advocate for Ukraine during its time of crisis, founding the Help99 Convoy initiative, which has delivered over €10 million in aid and critical supplies. With deep ties to Ukraine through business and personal connections, Ragnar is leveraging his expertise to support defense tech innovation and foster resilience in the face of geopolitical challenges.
Listen to the full conversation with Ragnar here on Episode 188:
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