

961 - Gamifying Social Status by Combining Game Design and AI w/ Harvey Pratt (Simcluster)
Feb 7, 2025
Harvey Pratt, founder and CEO of Simcluster, introduces his groundbreaking AI-driven game that blends social networking with gameplay. He discusses innovative features, like a fragment system that eliminates typing, making content creation more accessible. Harvey also shares his journey through the gaming industry's challenges, including fundraising hurdles and setbacks during the pandemic. He explores how social dynamics influence gameplay, envisioning a future where gaming and social media intertwine, empowering creators and reshaping interactions.
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SimCluster Overview
- SimCluster is a social network simulation video game designed to address the lack of innovative AI games.
- It focuses on non-typing content creation and clout-based gameplay, distinguishing it from mere social media.
Gamifying Social Status
- SimCluster aims to gamify social status by reverse-engineering the dynamics of platforms like Twitter.
- It focuses on the concept of "clout" as a core game mechanic earned through engagement and content creation.
Fragment System
- SimCluster uses a "fragment" system, a gamified prompt engineering tool, for content creation.
- Users combine fragments (nouns, verbs, adjectives, tones, styles, etc.) to generate AI content without typing.