We’re living through times of great technological change, with emerging trends like AI shaping the way businesses and marketers operate on just about every level, and CTOs must be ready to adapt to these rapid transformations.

On today’s episode, we’re joined by Lauri Tarkkala, Chief Technology Officer at Smartly.io. We talk about:

- Lauri’s career path and where he is today.

- A typical day in Lauri’s life as CTO.

- The potential of AI in the fields of technology and marketing.

- Using AI in targeting and measurement.

- Measuring the impact of advertising in a world where privacy is a key concern.

- Tech solutions to challenges around incrementality.

- Lauri’s approach to fostering innovation in his teams.

#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing