56. Carbon Capture, Consumerism & How To Get To Net Zero / Austin Whitman

Today I have the pleasure of speaking with Austin Whitman, CEO of Climate Neutral, and a thought-leader well-versed in the world of corporate carbon responsibility. Having served as Vice President of Climate Change Capital, and Vice President of M.J. Bradley & Associates, two leaders in climate-focused investing and asset management, in 2019, Austin started Climate Neutral, a 501(c)(3) nonprofit aiming to accelerate the decarbonization of global emissions through their achievable certification framework. By using this framework to certify brands who measure their carbon footprint, offset it with verified offsets, and create future reduction strategies, Climate Neutral aim to turn consumer purchases into funding for climate solutions, and empower brands and consumers to take voluntary action against climate change. This was an eye-opening conversation for me, in which Austin really lifted the lid on how we might practically and proactively move towards a net zero carbon world, and I hope you find it as inspiring and useful as I did.