The final episode of our milestone Season 10 is here, and we're closing out with a top-rated panel discussion from B2BMX West in Scottsdale this past February. Today, you'll hear from experts and marketing practitioners, who took the stage to dive into recent research on the state of demand generation.
Digitalzone surveyed 1,500 B2B marketers from around the world to better understand the modern B2B marketer and the state of the demand gen industry. This research uncovered new and emerging industry trends and helped establish some new benchmarks for 2024 and beyond.
This panel of experts from G-P and Indeed will dive into the key insights from this research and discuss how these market trends are impacting their own organizations. They'll also explore questions such as:
- What demand gen strategies are working?
- How do you delineate brand and demand?
- How are marketers interacting with third-party vendors?
- How are marketers using data to enhance demand gen strategies?
- How are marketers measuring and evaluating ROI of demand gen tactics?
Tune in for the finale today and be sure to subscribe to the podcast so you don't miss our Season 11 kick off!
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