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The Hustle Daily Show
Months after the sub tragedy, extreme tourism is… more popular than ever?
Oct 17, 2023
Months after the sub tragedy, extreme tourism is more popular than ever. Discussion on Sweet Green's salad robots and the impact of the Titan Submersible tragedy on extreme tourism. Exploration of the growth of extreme tourism, including the rise of space travel and shock over the amount of money spent on risky adventures.
12:19
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Quick takeaways
- Despite the risks, extreme tourism continues to thrive, with the industry expected to grow by over 15% annually through the end of the decade.
- The allure of pushing boundaries and seeking unique experiences outweighs safety concerns, driving the growth of extreme tourism.
Deep dives
Extreme tourism continues to thrive despite recent tragedy
Despite the Titan Submersible disaster raising awareness about the dangers of extreme tourism, the industry has not seen any significant slowdown. Extreme tourism encompasses a wide range of adventurous and boundary-pushing activities, from kayaking to deep-sea and space tourism. The industry has been a bright spot for the global tourism industry, with a market exceeding $282 billion in 2021. Surprisingly, 90% of businesses in the adventure travel trade association reported revenue increases last year. Experts even expect the industry to grow by over 15% annually through the end of the decade, highlighting the willingness of thrill-seekers to engage in high-risk activities despite the potential risks involved.
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