Looking Sideways Action Sports Podcast The Announcement Episode 1: Decision
5 snips
Jan 13, 2025 Jenna Johnson, President of Patagonia Inc, discusses the groundbreaking decision to make Earth the company's sole shareholder, marking a revolutionary shift in corporate responsibility. She delves into the philosophical and economic implications of this bold move on capitalism. The conversation highlights Patagonia's journey toward sustainability, the establishment of the Patagonia Purpose Trust, and the innovative Holdfast Collective for philanthropic initiatives. Jenna also emphasizes the necessity of rethinking capitalism to prioritize environmental sustainability and community well-being.
AI Snips
Chapters
Books
Transcript
Episode notes
Patagonia's Activism and Evolution
- Patagonia's evolution involved pioneering recycled materials and the "Don't Buy This Jacket" campaign.
- Their activism influenced the outdoor and fashion industries, leading to B Corp status and a purpose statement focused on saving the planet.
Chouinard's Unintentional Business Success
- Yvon Chouinard, Patagonia's founder, never wanted to be a businessman but became a successful one.
- He built Patagonia into a $3 billion company, a substantial amount to give away.
Patagonia's Three-Entity Structure
- Patagonia's new structure involves three entities: the Purpose Trust, Holdfast Collective, and Patagonia Inc.
- This setup aims to maintain the company's values, distribute profits for environmental causes, and continue business operations.
