Behind the scenes with the successful Somnai Experience in London with Andrew McGuinness (MDE279)

Minter Dialogue Episode #279 Andrew McGuinness is the CEO of Ellipsis Entertainment and founder of the BMB and Seven Dials PR agency. Through DotDotDot London, part of Ellipsis, Andrew partnered with a couple of agencies to create an innovative and provocative entertainment experience in the heart of Clerkenwell London. It's an immersive multi-reality 60-minute experience that is well worth the visit. In this conversation, we look behind the scenes at the making of the experience, the challenges and surprises as well as the future plans.

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