Writing, Publishing and Marketing a Book

On this episode of the Industrial Real Estate Show, I sat down with my friend and fellow author Amy Calandrino to talk about what it’s really like to write and publish a book. Amy shared her story of burnout and how that ultimately inspired her to write, while I reflected on my own process and how the hardest parts weren’t the writing itself but publishing and especially marketing. We compared what worked for us, what didn’t, and how both of us underestimated just how much effort it takes to sell a book once it’s out in the world.

From there, we dug into marketing strategies, including some unorthodox approaches I tried like memes, funny videos, and cringey-but-effective tactics that actually helped spark attention. I admitted I’d do things differently next time (better planning, more coordination, and a clearer business plan) but also recognized that selling a book is a long game. We agreed that unlike real estate, book sales build slowly, and it takes persistence, creativity, and consistent effort. At the end of the day, I came away with a deeper appreciation for the process and the importance of weaving my book naturally into everything I do moving forward.

Connect with Amy:

Website: https://www.amycalandrino.com/

Book: https://www.amazon.com/Perfect-Real-P...

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