Tony Self, a real estate agent at Harcourts Hunter Mason Realty, discusses the shift from traditional marketing to AI-driven automation in real estate. He shares how he and Courtney cut costs by creating a personalized marketing system using tools like Hootsuite and Canva, combined with ChatGPT prompts. They dive into the importance of consistency across social media, balancing AI efficiency with human touch, and tailoring solutions for different audiences. If you're looking to streamline your real estate marketing, this conversation offers invaluable insights!
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question_answer ANECDOTE
High Cost Spurs DIY Marketing
Tony Self shared how he and Courtney paid high fees for Fusion's marketing services before deciding to DIY their marketing with AI tools.
They realized basic marketing was insufficient and sought a custom, cheaper solution to better fit their needs and style.
volunteer_activism ADVICE
Prioritize Facebook for Buyers
Focus your real estate social media marketing on Facebook, where the main buyer demographics are active.
Instagram and influencer-style platforms are less important unless targeting specific niches.
insights INSIGHT
Human Oversight Essential with AI
AI requires a "human in the middle" to filter and approve content to maintain quality and compliance.
Automating without oversight increases risk of errors and authenticity loss in real estate marketing.
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Mr. Tony Self is back on "Rethink Real Estate," diving into the transition from costly traditional marketing services to an automated AI-driven marketing process. Tony shares how he and Courtney cut expensive monthly fees by building their own customized system using AI tools and smart plug-ins — helping agents create efficient, scalable social media and marketing workflows. From replicating the basics of popular platforms like Fusion to using Hootsuite and Canva combined with ChatGPT prompts, Tony breaks down practical steps to automate listing posts, social content, and email campaigns without losing the “human in the middle” touch.Ben and Tony discuss the importance of consistent marketing, managing multiple social channels, and how leveraging AI requires thoughtful filters and personalization to maintain authenticity and compliance. They also explore how to create project folders for different social platforms and the power of tailoring content to specific audiences — from evergreen market info to real-time updates on listings.Whether you’re overwhelmed by expensive marketing services or curious how to harness AI for real estate promotion, this episode gives you an inside look at building your own automated marketing machine with tools you already have.Timestamps & Key Topics:[00:00:00] – Introduction & Why Automate Real Estate Marketing?[00:02:00] – What Fusion Did & Why It Was Expensive[00:04:30] – How AI Has Changed Marketing Automation[00:07:00] – Using Canva for DIY Marketing Materials[00:09:30] – Setting Up Hootsuite for Social Media Scheduling[00:12:00] – Training AI with ChatGPT & Creating Project Folders[00:15:00] – Differences in Platform Audiences: Facebook vs LinkedIn[00:18:00] – Pulling Real Estate Data & Auto-Posting Content[00:20:00] – Crafting Evergreen & Trending Content with AI[00:22:30] – Final Thoughts & How to Start Your Automation Journey🔗 Related Resources Below:🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com🔗 Connect with Tony Self and Harcourts Hunter Mason Realty:https://selfregroup.com/https://www.facebook.com/selfregrouphttps://www.linkedin.com/in/anthonyself/https://huntermason.harcourtsna.com/https://tonyself.harcourtsna.com/🔗 Connect with Ben Brady and Harcourts Auctions: https://www.facebook.com/Benbradyharcourts https://www.linkedin.com/in/ben-brady-0b223517 https://www.instagram.com/harcourtsauctions https://www.facebook.com/HarcourtsAuctions💬 Like this episode? Drop your thoughts or questions in the comments! Subscribe and follow on your favorite platform to never miss an episode.#RealEstateMarketing #AIinRealEstate #MarketingAutomation #Hootsuite #ChatGPT #Canva #HarcourtsAuctions #RealEstateTips #SocialMediaForAgents #RethinkRealEstate
Rethink Real Estate 