In this week’s pep talk, I am sharing one of the most honest conversations I’ve ever had—how our revenue went down this year, but our profit went up (on purpose). This episode is about scaling smarter, protecting your peace, and redefining success on your own terms.

In today’s episode, I share:

02:20 – Why lowering revenue can actually increase long-term profit (and why ours was intentional)
05:29 – How simplifying launches and systems created more time, space, and sanity
08:25 – The behind-the-scenes changes that boosted profit—from tax strategy to AI tools
10:39 – The mindset shift that helped redefine success and focus on what truly matters
12:55 – The real numbers behind a 55% profit margin and what healthy margins look like
15:09 – How to build a supportive team (and home life) that gives you freedom back
18:08 – Why streamlining and learning AI became the foundation of sustainable growth
19:39 – The ultimate lesson: slowing down to speed up—and how it changed everything

🔗 LINKS MENTIONED:

🌟 Join the Collective Co-Op Open House → www.hollymariehaynes.com/openhouse

🌎 Website → www.hollymariehaynes.com

📲 Instagram → @thehollymariehaynes

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579 - Our Revenue Is Down, But Profit Is Up — The Most Honest Episode I’ll Record All Year