Ju Rhyu launched her skincare brand, Hero Cosmetics, with only one product: the Mighty Patch. Today, Hero Cosmetics sells one box of Mighty Patch every 15 seconds. Listen as she discusses her inspiration for her brand, the differences between Korean and American skincare, and how to turn an idea into a business plan. With the skincare industry growing faster than ever, it can be hard for new brands to stand out but Ju shares some great tips for promoting your brand in unique and cost-effective ways.
