From Fasting to Forecasting: AI as Your Personal Real Estate Business & Life Coach | Rethink Real Estate S4E35

In this eye-opening episode of Rethink Real Estate, host Ben Brady is joined by Harcourts Hunter Mason’s Tony Self — affectionately known as “Tech Tony” — to explore how AI, specifically ChatGPT folders, can become your personal real estate coach. After using AI to analyze his health metrics, Tony realized the same logic could be applied to business planning and coaching in real estate.Ben and Tony dig into how real estate professionals can treat AI not just as a tool but as an employee — uploading sales history, goals, and market data to receive tailored coaching and accountability. This episode challenges the lazy approach many agents take toward tech and coaching, and offers a blueprint for using AI to replace traditional (and expensive) business mentors.You’ll also hear how Tony’s five-day fast led to some unexpected insights, the dangerous mindset of agents who “tried AI once,” and why most industry coaching might already be outdated. Whether you're curious about building an AI folder for your real estate business or just want to hear two pros debate the right way to scale a real estate career, this one’s for you.Timestamps & Key Topics:[00:00:00] - AI as a Coach? Tony’s Realization[00:01:05] - Fasting, Bread, and Biohacking with ChatGPT[00:03:18] - Attitudes Toward AI in the Real Estate Industry[00:04:05] - Why Most Agents Are Using AI Wrong[00:06:04] - Treating AI as an Employee, Not a Tool[00:08:10] - Standard Operating Procedures & Scaling[00:09:44] - Turning ChatGPT into a Health Consultant[00:12:17] - Smells Like Fat: Eccentric but Effective Use Cases[00:13:15] - Creating a Personalized Real Estate Coaching Folder[00:16:06] - The Flaws of Traditional Coaching Models[00:17:03] - Building an Emotion-Free, Stats-Driven Accountability Partner🔗 Related Resources Below:🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com🔗 Connect with Tony Self and Harcourts Hunter Mason Realty:https://selfregroup.com/https://www.facebook.com/selfregrouphttps://www.linkedin.com/in/anthonyself/https://huntermason.harcourtsna.com/https://tonyself.harcourtsna.com/🔗 Connect with Ben Brady and Harcourts Auctions: ⁣https://www.facebook.com/Benbradyharcourts⁣ ⁣https://www.linkedin.com/in/ben-brady-0b223517⁣ ⁣https://www.instagram.com/harcourtsauctions⁣ ⁣https://www.facebook.com/HarcourtsAuctionsSubscribe for more strategies, and don’t forget to like or follow wherever you listen. Let us know in the comments — would you trust an AI to be your real estate coach?