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Lab Coat Agents Podcast

Real Estate Survival Guide: Navigating Today's Market with Jim Remley - Ep 229

Sep 27, 2023
53:36
Highlights:
 * Surviving the Market:
    * Strategies for thriving are rare in the current real estate market.
    * Survival is the primary focus due to challenging conditions.
* Effective Outreach:
    * Key strategies include mailings, social media, and cold texting.
    * Mailing is considered crucial, while cold texting's effectiveness is uncertain.
* Mailings as Marketing:
    * Mailings offer control but come at a cost ($1,200-$1,500 for 800 pieces).
    * Highly effective for real estate marketing.
* Effective Mailing Strategies:
    * Curiosity marketing, offering free home evaluations, and neighborhood targeting enhance effectiveness.
* Identifying Niche Audiences:
    * Specializing in niches like relocation can be profitable.
    * Unique referral fees and strong communication are essential.
* Relocation Specialist:
    * Building relationships with local businesses leads to powerful marketing opportunities.
* Investor Market:
    * Potential exists in the investor market, backed by recent reports.
* Brokerage Value and Recruitment:
    * Agents should prioritize the number of transactions closed over commission splits or caps when choosing a brokerage.
* Culture vs. Productivity:
    * Culture is important, but financial stability for agents and timely predictions are crucial considerations.
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