Post Reports Labubus: China's plushy, soft power tool
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Sep 1, 2025 In this riveting conversation, Kelly Kasulis Cho, a seasoned reporter and editor at The Washington Post based in Seoul, dives into the phenomenon of Labubus—adorable plush toys taking the world by storm. She unpacks how these quirky collectibles have become a cultural symbol, revealing their connection to China's economic strategy. The era of counterfeits complicates this trend, sparking a major cultural conversation. Plus, Kelly discusses the emotional escapism these toys offer, weaving a narrative rich in sociology and consumer behavior.
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Reporter’s Personal Unboxing Story
- Kelly Kasulis Cho unboxed a Labubu on camera and became hooked after one try.
- She described the impulse buy as a personal, mildly embarrassing admission of addiction.
Product Design Drives Rarity Appeal
- Labubu is a blind-box collectible: small plush/figurine keychain with many variants and secret rares.
- Pop Mart sells them as fashion accessories and limited-edition collectibles that drive desirability.
Secret Rare Landed On First Try
- Kelly got a secret rare on her first try and noted resale prices reaching hundreds of dollars.
- She saw one sell in South Korea for $500 and referenced roughly $400 prices in the U.S.