

EP 160: Grow Your Brand With AI and a Podcast
7 snips Dec 7, 2023
Ronsley Vaz, the Founder of We Are Podcasts and an experienced podcaster, dives into how brands can leverage podcasting and AI for growth. He shares insights on the evolution of podcasting and how AI can enhance storytelling and production. Ronsley emphasizes the potential of podcasts in establishing strong business connections and offers strategies to optimize content creation. Additionally, he discusses using AI tools to repurpose podcast material effectively, helping brands maintain engagement while developing a unique voice.
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Auditory Connection
- Auditory connection fosters deeper relationships than other mediums, increasing the likelihood of purchase and influence.
- Podcasts encourage open conversations and diverse perspectives, fostering empathy and problem-solving.
Podcasting Strategy
- Prioritize podcast strategy over equipment, as microphones and cameras are readily available.
- Focus on differentiating your podcast and avoid creating a mix of shows you already listen to.
Dubai Networking
- Ronsley Vaz built connections and online presence in Dubai solely through podcasting, not SEO.
- His podcast led to speaking engagements and networking opportunities, demonstrating its power for business growth.