Westminster Insider

The art of the TV debate

May 31, 2024
ITV's host Julie Etchingham and guests discuss the art of TV debates, revealing behind-the-scenes preparations, tips for winning, and the impact of debates on election outcomes. Former spinners and journalists share insights on the importance and challenges of televised debates in shaping political campaigns.
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ANECDOTE

Rehearsals Put Journalists In Politicians' Shoes

  • Joe Pike rehearsed as party leaders for ITV debate prep, mimicking mannerisms and learning manifestos.
  • He recalls intense, high-tech rehearsals with cameras and fake audiences to simulate the real event.
INSIGHT

Television Can Change Election Trajectories

  • The 1960 Nixon-Kennedy debates transformed public perception through television performance.
  • Visual presence shifted polls and turned a predicted Nixon win into a JFK victory.
ANECDOTE

Sky's Push Secured 2010 Debates

  • John Ryley and Sky campaigned aggressively for broadcaster-led leader debates in 2009.
  • Sky ran an on-air campaign to force debates and secure Sky's inclusion in the 2010 series.
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