Arielle Smith, Vice President of Growth at Event Cadence, brings a fresh perspective on what many organizations might not even realize they need—cohesiveness. We spoke with Arielle about her journey from aspiring physician to tech leader, her unique approach to solving organizational challenges, and why, after years of working with technology, pharmaceutical, and healthcare giants, she views cohesiveness as the ultimate driver of success.

In Arielle’s words, “When you really boil it down, they're saying we need help talking to each other.” Her experience highlights that, while each organization’s needs may appear unique, they often share the same underlying challenge: breaking down silos to foster open communication and alignment. Arielle explains how her platform streamlines operations for large pharmaceutical companies at industry conferences, giving attendees everything they need in one place—from schedules to key contacts and resources—all aimed at boosting ROI.

She also shares how the "Does your platform listen?" approach underpins her team’s success, emphasizing that empathy and active listening are the first steps to building trust and driving adoption. “First the trust, then the adoption,” she says, explaining that customer success isn't just about efficient technology—it’s about authentic human connection.

Some key takeaways include:

• The True Power of Cohesiveness: Discover how aligning departments and improving communication can change organizational dynamics and improve bottom lines.
• Building Trust Before Technology: Learn why trust and empathy are essential in adopting new processes, especially in long-established industries.
• Maximizing Conference ROI: Get insights into how thoughtful engagement with key thought leaders and streamlined logistics can optimize conference investments.

Arielle’s approach offers valuable lessons on creating cohesion and value within any organization. To hear more insights from Arielle, check out the episode!