Aileen Ramos, Director of the Tourism office for Laredo, Texas, joins the Destination Marketing podcast to talk Authenticity and Branding. Topics include telling your own story as a destination, taking control of the narrative around your destination, and unique challenges of a border town.

"For us, we found the best way to get our message through is bringing people to the destination. We know that once they get here, they see what we're all about and they see the real Laredo". - Aileen Ramos

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

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18: Authenticity And Branding with Aileen Ramos