159. How to pick a good niche for your consulting business

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A while back, I wrote a post arguing how specialization is simplification.

The article spawned a series of questions around how to find a niche, so I thought I'd do an episode covering just this topic.

In this episode, I talk about:

1. Why you should niche (or not)
2. Things to look for when picking a niche
3. How limiting your focus increases your opportunities
4. How and whether you should specialize in multiple niches
5. Examples of horizontal and vertical specialization
6. Why excluding industries is actually good for business
7. Why the target is not always the market
8. And a lot more!

If you're considering niching, I go deep on the topic in this episode so give it a listen.

—k