Using Systems Design to Transform Organizations with David Butler

Thought leader & design innovator David Butler has spent years translating design into business strategy and vice-versa. With deep experience in helping organizations move from Web 1 to Web 2, David has worked with some pretty major companies. Hear David’s career story, his thoughts around using design to create transformative shifts in your organization, and learn about what he is currently working on in his own entrepreneurial ventures.

Here’s a look at our discussion:

• 0:01 : David’s career journey

• 6:30 : Designing with a capital, “D”

• 12:30 : Creating a framework for innovation & system design 

• 15:00 : David’s book, Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)

• 17:00 : The decision to move from working at large scale organizations to starting an agency

• 29:00 : What characteristics David looks for when hiring new designers & career guidance for designers

• 33:30 : David’s new business for design leaders, Veep

Links mentioned in this episode:

• Book: Design to Grow by David Butler

• David’s LinkedIn Profile

• David's Design Agency, SoWhat

• FastCompany Article: Masters Of Design 2009: Why Coke’s David Butler Is The Real Thing