The CFO Report 174. How to Build an Unfair Advantage as a Fractional CFO
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Sep 30, 2025 Michael King shares indispensable wisdom for aspiring Fractional CFOs. He highlights the power of niching, which has taken his fees from $500 to $10,000. He debunks common myths about choosing niches, emphasizing the need for practical testing. The podcast stresses the importance of scaling with a strong team, warning against bottlenecks from referral growth. Additionally, King advocates for empowering clients to make financial decisions independently, ensuring more efficient use of time.
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Niching Puts Your Firm On Easy Mode
- Niching narrows focus so marketing, referrals, and operations become easier and more profitable.
- Michael King says niching effectively puts your firm on easy mode with more money and referrals.
Fired Clients, New Niche, Big Fee Leap
- Michael King fired all of his clients in 2019 and redefined his niche to focus on construction companies.
- That change increased his firm's fees from $500/month to $10,000/month.
Test A Niche For 6–12 Months
- Start testing a niche now; you don't need perfect fidelity and it's not permanent.
- Use a six to 12 month test period and iterate rather than overthinking the initial choice.