Is a hot dog a sandwich? Why does that even matter? It matters a great deal to Chris Grosse, Assistant Athletic Director of Marketing for Penn State Athletics. If you follow him on Twitter, you'll know these are the types of questions that get Chris fired up, out of the box questions that no one else is thinking of. Think of the hot dog question as an exercise for him to flex his muscles when it actually comes time to creating one-of-kind experiences for students and fans. In this episode, Chris goes into detail as to how his creative ideas and experiences have brought him major success and praise nationwide for his innovative execution of unique gameday experiences. We unpack his creative process with his team, and explore how some of his greatest hits (such as Millennial Day at Georgetown) came to life. We talk about why he would go to work for Phil Dunphy from Modern Family and we discuss the differences between innovating in a small athletic department versus one of the nation's largest departments. Join us for this wild ride.

For more hot takes from Chris, follow him on Twitter, @Chris_Grosse

Connect with Host, David Millay:
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The Formula For Creativity w/ Chris Grosse