We talk about:

• Cole's copywriting shop: Honey Copy
• Ernest Hemingway as an inspiration
• Ogilvy ad with oysters
• Volkswagen ad
• How to write solid headlines
• How important copy is for brands
• How to find the right tone of voice

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for creative briefs. If you want to subscribe, you can use the code LTB and get a 20% discount.

 

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