Down To Business The power of the one-pager strategy
Aug 23, 2025
Margaret E. Ward, CEO of Clear Eye Leadership Consultants, shares her expertise on the transformative power of one-page strategies. She emphasizes how a well-crafted one-pager can simplify complex information, making it easier to attract investors. The discussion highlights the role of effective visuals in boosting investor confidence and showcases real-world examples from the med tech sector. Additionally, she underscores the importance of concise communication for improving presentations and ensuring messages resonate.
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One-Pagers Clarify Complex Businesses
- One-pagers force founders to think visually and pre-answer key questions about their business.
- That concentrated thinking makes complex information readable in seconds for outsiders.
Iterate Thoroughly Before Finalizing
- Spend months or even years refining your one-pager; it rarely emerges in a few hours.
- Iterate, throw away drafts and practice until the strategy is concise and defensible to investors.
Visual Strategy Boosts Investor Confidence
- Visualized strategy slides more than doubled investor approval in a study of 654 deals.
- Strong visualizations correlated with four times larger post-announcement valuation impact than generic visuals.