The global automotive industry is undergoing its greatest transformation in a century - electrification, digital ownership and self-driving technology.
In this episode, we explore how Borneo Motors Singapore - a brand that has grown with the nation since 1925 - is reinventing itself for a new era.
Magdalene Tan, Marketing Director of Borneo Motors Singapore, joins Michelle Martin to unpack strategy, heritage and the next chapter of automotive evolution.
See omnystudio.com/listener for privacy information.
Your Money with Michelle Martin