

025: From Cultivated Meat to Sanctuaries: Elizabeth Novogratz Shares Solutions That Save Lives
More than 70 billion land animals are raised and slaughtered every year, yet most people rarely think about the individuals behind those numbers. Elizabeth Novogratz, founder of Species Unite, is working to change that.
In this conversation with Better Life for Animals Podcast host Cheryl Moss, Elizabeth shares her journey from witnessing cruelty in the global animal trade to building a nonprofit media platform that inspires global action.
What you’ll learn in this episode:
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Why 70% of Species Unite’s non-vegan audience reports reducing or eliminating animal products
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The promise of cultivated meat and plant-based innovation to replace animal products worldwide
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How storytelling can transform public perception — from misunderstood wolves to rescued orangutans
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The value of a judgment-free approach in animal advocacy
About Our Guest: Elizabeth Novogratz is the founder and president of Species Unite, a media nonprofit dedicated to creating a more compassionate world for animals.
More at: www.BetterLifeForAnimals.com/podcast/025-Elizabeth-Novogratz