OnBase: Smashing Sales and Marketing Misalignments Ep. 480 | Why Most Marketers are Getting Agile All Wrong?
Episode Summary This podcast episode discusses how Jodie Woodworth implemented an agile marketing framework to improve efficiency and productivity at her company. She shares how she overcame resistance from her team by empowering them and introducing agile principles gradually. Originally the team struggled with slow project completion due to perfectionism, but agile practices helped deliver value to customers faster. The speaker discusses optimizing meetings, prioritizing tasks, and improving communication through daily stand-ups and regular team collaboration. Metrics for tracking campaign performance and strategies for continuous improvement are also covered. The importance of adapting quickly to changes in their fast-paced industry is emphasized.
About the guest
Jodie Woodworth is the head of marketing for Envysion, a Motorola Solutions company focused on managed video technology to reduce loss, improve safety & security, and create operational excellence protecting restaurant and retail establishments. She is passionate about B2B marketing and leading an agile marketing team by empowering others to flourish in their role.
Key takeaways
- Implement agile marketing gradually to gain team buy-in and overcome resistance to change
- Empower your team to make decisions, take risks, and learn from failures
- Prioritize tasks based on duration and value delivered to customers
- Optimize meetings and communication through daily stand-ups and collaboration across teams
- Track campaign metrics like engagement and lead generation to improve strategies
- Continuously adapt strategies and processes to changes in your industry's pace of innovation
Quotes
“If you're stuck and don't know why it didn't work, figure out why it didn't work and try something else. But do it quickly.” -Jodie Woodworth
Recommended Resource
Books
-Story Brand by Donald Miller.
-Atomic Habits by James Clear.
Podcast
-Exit Five by Dave Gerhardt.
Connect with Jodie Woodworth | Follow us on LinkedIn | Website