Show notes at https://carlanderson.xyz/saas-growth/episode-17

In this episode of the SaaS Growth Podcast, host Carl interviews Rod Moynihan, CEO of BAC, a technology consultancy in Australia. The discussion covers BAC's mission to assist mid-market and enterprise organizations with technology and process transformations, focusing on SaaS platform assessment and implementation. Key areas explored include risk management, leadership buy-in, stakeholder engagement, and change management. The conversation also delves into the evolving roles of AI and machine learning in marketing, sales, and customer service, emphasizing AI's ability to enhance personalization and efficiency. However, the necessity of the 'last human mile' and human interaction in industries such as financial services and aged care is stressed. The conversation underscores the importance of aligning technological tools with business processes and the critical role of change management in successful transformations.