Business Daily How do you build a successful theme park?
Sep 10, 2025
Dive into the world of theme parks and the hefty investments driving their growth. Discover the exciting plans for a new park in a southern English town and its potential to attract thrill-seekers. Hear about Sweden's century-old park and its unique local charm. Explore the mixed feelings of nearby residents and the promise of job creation versus potential housing challenges. Plus, meet Diggerland, where construction machinery meets amusement for an unforgettable experience. The balance of creativity and practicality is key in this competitive industry!
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Location Shapes Visitor Reach And Design
- Bedford's location near London gives Universal access to a huge domestic and international catchment within three hours.
- Parks in cooler climates must prioritise covered, indoor and story-driven attractions to maintain attendance.
IP Drives Emotional Pull And Revenue
- Intellectual property (IP) gives parks a ready emotional connection and predictable revenue streams through themed experiences.
- IP also makes merch and upgrade experiences (like wands or power-up bands) seamlessly part of the attraction model.
Design Merch As Part Of The Experience
- Bake merchandise and paid upgrades into the guest experience design to boost per-visitor revenue.
- Use experiential items (wands, power-up bands, Magic Bands) as required access or meaningful enhancements.