Sendi Young is the European Managing Director for global crypto payments leader Ripple, with an extensive background across payments with traditional corporate powerhouses. Growing up in Istanbul in the 1980s, Sendi’s background has helped her acclimatize to the volatility of the crypto world, becoming accustomed to cycles of economic growth and rapid declines, sparking her curiosity and passion for macroeconomics.

From here, Sendi built out expertise across global payments with marquee names, before immersing herself in the world of blockchain, having recognised the pain points and pitfalls of the traditional financial system. A “crypto gal” through and through, Sendi represents a European and Global Crypto leader, providing invaluable technical insight into the crypto and payments ecosystems, her love of the Argentine Tango and how she has risen to prominence.

00:00 - 1:24 - Introduction and Sendi’s Background

1:24 - 3:53 - Who is and how big is Ripple?

3:53 - 7:26 - The advantages of blockchain payments

7:26 - 9:05 - Pain points of current cross-border payments

9:05 - 10:53 - Market opportunity for Ripple

10:54 - 13:40 - Cruciality of Partnerships across Web3

13:40 - 15:38 - UK as a crypto hub?

15:38 - 17:16 - Scale of Ripple

17:16 - 21:23 - Ripple’s Culture & Sendi’s Upbringing

21:23 - 24:53 - Economic benefit of Web3

24:53 - 29:04 - Moving from corporate to startup

29:04 - 32:08 - Volatility of tokens

32:08 - 35:14 - Diversity within crypto

35:14 - 41:44 - Get to know Sendi

41:44 - 42:27 - Sendi’s Mana

Building for the long-term in Blockchain | Sendi Young, European MD, Ripple