TechCrunch Startup News Own, a new social media app, aims to tokenize the creator economy
Jun 19, 2025
Discover Own, a groundbreaking social media app that aims to revolutionize the creator economy. Built on blockchain technology, it offers a low commission structure, ensuring creators earn fairly regardless of their follower count. The platform's unique voting system empowers users to have a say in content visibility, making it a game-changer in the social media landscape. Tune in to learn how Own is setting new standards for equitable pay in digital content creation.
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Own's Decentralized Social Model
- Own is a decentralized social media app combining short videos, text posts, images, and direct messaging in a swipable feed.
- It aims to disrupt the market by leveraging blockchain and token economics for creator monetization.
Global Creator Monetization
- Content creators earn OWN tokens based on video engagement without follower or post count minimums.
- This opens monetization to global creators who often lack platform support because of location.
Token Buyback Ensures Sustainability
- OWN tokens are bought back from exchanges using platform revenue to maintain buy-side demand and ensure long-term price resilience.
- This creates a sustainable token economy benefiting creators and the platform.